Wikipedia describes Apple Inc. (previously Apple Computer, Inc.) as “an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.”
Apple was created on the 1st of April 1976 (no joke), and it became officially a firm on the 3rd of January 1977. Steve Jobs, one of the cofounders of the firm, was forced to leave in 1985, but he came back in 1996 and became the chief executive officer of the society in 1997.
The name of the company was inspired by the apple which hit Isaac Newton’s head while he was thinking about the laws of gravity; it symbolizes the flash of a great idea. Notice that the company logo has had a bite taken out of it… This is a reference to when Steve Jobs was crunching into an apple, and he said: “If we don’t find a name for our firm, we’ll call it Apple!”
The Apple cofounders invented the revolutionary Macintosh system which powers:
- the iMac, an all-in-one computer launched in 1998 when Steve Jobs came back to the firm (it still looks revolutionary...);
- the Macpro, the most powerful computer of the firm;
- the Macbook, a laptop with several versions;
- the iPod, a digital walkman;
- the iPhone, a revolutionary mobile phone;
- the iPad, a tactile tablet.
Apple has always privileged simplicity; a person who can’t use a PC can use a Mac because it is really simple to use! This is true for iPod, iPhone, and iPad too. Moreover, Apple products are well-designed and this makes them fashionable; it is “cool” to say you have a Mac!
“Think different” is the company motto. When Steve Jobs does a Keynote presentation of a new product he always starts by saying: “Say hello to...” be it the iPhone, or iPad.
Apple products are very expensive. But the Apple stock index keeps rising! Apple products are successful because they are high quality, simple to use and fashionable.
http://www.bbc.co.uk/news/technology-12216505
Article by Jules H.
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